AI agents for pool builders,
Australia wide.
A pool quote runs into the tens of thousands and it is rarely won on price alone. It is won in the follow-up. Most builders lose jobs not because the design was wrong, but because nobody chased the quote, nobody answered the phone on site, and the review never got asked for once the concrete was poured.
01 — What You Get
Three systems built around a decision that takes weeks.
A pool build is one of the biggest purchases a homeowner makes on their house, and the decision rarely happens on the first call. It happens over weeks, across three quotes from three builders, while the family talks it over at the dinner table. We build the systems that make sure you are still in the conversation when they decide.
Quote follow-up. Send a big quote and go quiet, and the next builder who follows up wins the job by default. This chases every quote on a schedule, by text and email, so a slow decision does not quietly become a lost one.
The missed-call agent. You are on a job site with your hands full of tools and your phone buried in the ute. An AI agent answers instead, qualifies the enquiry and books a site visit, so the caller does not hang up and ring the next name on the list.
The review engine. A finished pool is the best sales asset a builder owns. A review request goes out automatically once the job is signed off, no site supervisor has to remember to ask for it on handover day.
None of this is a big software spend you have to justify to a bookkeeper. Most builders only need one extra pool sold a year, one quote that got chased instead of forgotten, for the system to pay for itself. Everything after that is straight profit.
02 — Who It's For
Built for pool builders competing on speed, not just price.
We work with pool builders and outdoor construction businesses across Australia, in concrete, fibreglass and renovation, from a Sydney start-up with no marketing history to a 40-year-old regional operator going online for the first time. If you want the longer read on how the follow-up side of this works in practice, see how pool builders use AI agents for quote follow-up and lead response.
03 — The Results, Not the Pitch
We would rather point you at the case studies.
A Sydney pool builder came to us with no paid marketing history at all, no Google Ads account, no CRM automation. We built the acquisition and follow-up engine from scratch and it closed $10M in closed revenue. See the full Sydney pool builder case study.
A 40-year-old pool company in Tweed Heads had never run a paid campaign in its life. We took the business online and held a sustained 7.9x ROAS across paid lead generation while it became the dominant name in the region. See the Tweed Heads case study.
A brand new fibreglass pool company launched with no reviews and no history, and had $200K sold in the first 30 days. See the fibreglass pool case study.
Three different builders, three different starting points, concrete, fibreglass and a regional operator going online for the first time. What stayed constant was the same underlying acquisition and follow-up system, not a one-off campaign trick.
04 — How It Starts
Live before you commit a dollar.
Once we've agreed on scope, we're usually in-market within 2 to 3 weeks. For AI agent builds you see a working prototype on your own web address within 7 days, before you pay a cent. No lengthy onboarding, no 12-week strategy deck, no discovery phase that bills you for slides. We'd rather show you something running.