Custom AI agents take the admin, sales and marketing busywork off your team, wired into your stack, working around the clock. CMO, CFO and COO operators acting on a live executive dashboard you own.
Apex Trades 25%Vector Capital 11%Beacon Conveyancing 44%Harbour Property 20%
ROAS by brand · 3x target
Apex
6.45x
Vector
0.6x
Beacon
3.05x
Plain english
What an AI agent actually is.
An AI agent is software that does a real job in your business on its own. It decides what needs doing, does it across your actual tools, and reports what it did. That is the whole idea.
The word gets thrown at everything right now, so here is the line we draw. A chatbot answers a question and stops. An automation follows a fixed set of rules you wrote in advance, and breaks the moment reality steps outside them. An agent is given a goal, works out the steps itself, and adapts when the situation changes.
The practical difference: an automation moves a lead from a form into your CRM. An agent reads the enquiry, works out it is a high-value job, writes a reply in your tone, books it against the right calendar, notices nobody has followed up in three days, and chases it. Nobody wrote a rule for step four.
Chatbot
Answers
Responds to a question in a chat window. Useful, narrow, and forgotten the moment the tab closes.
Automation
Follows rules
If this, then that. Fast and reliable until something happens that you did not write a rule for.
Agent
Owns an outcome
Given a goal and access to your tools, it works out the steps, does the work and tells you what it did.
Manages your Meta and Google spend, writes and tests ad copy, shifts budget off dead keywords and scales the winners. It works overnight and on weekends, so your acquisition never clocks off.
CFO agent
The money
Reconciles spend across every channel, tracks profit and loss against your forecast, watches cash burn and flags anything off before it becomes a surprise at month end.
COO agent
Operations
Routes new leads to the right person in seconds, chases quotes that go quiet, books calls and keeps your CRM in sync, so the pipeline keeps moving without anyone lifting a finger.
Built around you
Not a template. Wired into how you actually work.
Your agents are custom-built and connected to the tools you already use, your CRM, your ad accounts, your calendar and your finance stack. What they do depends on where your business leaks time and money.
Trades & home services
Never miss a job
An after-hours enquiry gets answered, qualified and booked in seconds, before the customer calls the next name on the list.
Professional firms
Faster follow-up
Legal, finance and conveyancing. High-value matters get chased on a schedule, so slow follow-up stops quietly costing you clients.
Ecommerce & SaaS
Spend watched hourly
Ad budget moves fast. Your agents watch it by the hour and move money off waste before a whole day of spend is gone.
A worked example
40+ hours a week, back.
A Sydney law and conveyancing firm came to us drowning in manual sales outreach. Every new matter meant someone re-typing the same quote, chasing the same follow-up and re-answering the same six questions about fees. Partners were doing admin at 9pm.
We mapped where the week actually went, then handed the repetitive parts to an agent wired into their CRM and calendar. It quotes from the live fee schedule, chases quiet matters on a schedule, and escalates anything it is not confident about instead of guessing.
The result was 40+ hours a week back across the firm. The same work still happens. Nobody does it by hand, and follow-up stopped depending on whoever remembered.
The catch is worth saying out loud, because it is the part nobody sells you. An agent quoting from a stale fee schedule is worse than no agent at all. Getting their pricing down to a single source of truth took longer than building the agent did, and that is the normal ratio, not the exception.
A working prototype in 7 days. Before you pay a cent.
01
Find the leaks
We map the repetitive money-work eating your team's week and pick the highest-leverage jobs to hand to an agent first.
Map
02
Wire it in
We build the agents and connect them to your real stack, then show you a live dashboard with your own numbers inside the first week.
Build
03
Hand it over
The agents go live around the clock and we hand over the code. The system is yours to keep and only gets sharper the longer it runs.
Own it
What it costs
Why we don't publish a price.
Because we'd be making it up. Two businesses that look identical from the outside can be a five-figure gap apart, and the gap is never the AI. It's the state of what we're wiring into.
What actually moves the number:
01
How many tools
One CRM is straightforward. A CRM, two ad platforms, a finance stack and a booking system that don't talk to each other is a different job.
02
The state of your data
This is the one that surprises people. Clean data is quick. Five years of duplicate contacts and three sources of truth is most of the build.
03
How many seats
One agent doing one job is a small build. A CMO, CFO and COO running together is a system.
What we will do instead of a fake number: tell you on the first call whether this is even worth doing for you. Sometimes the answer is that a $50 tool fixes it and you don't need us. We would rather say that than sell you a build you don't need.
Straight answers
What AI agents don't do.
Most of what you have read about AI agents was written by someone selling them. So here is the other half.
They don't
Replace your team
They take the repetitive work off your team. The judgment, the relationships and the hard calls stay human. Anyone promising you a headcount cut is selling you something.
They don't
Fix a broken business
An agent pointed at a broken process makes the broken thing happen faster. If the offer doesn't sell, automating the follow-up won't save it.
They don't
Run unsupervised forever
They need a human checking the work, especially early. We build the dashboard precisely so you can see every action rather than trust a black box.
They don't
Work on messy data
Garbage in, confident garbage out. If your CRM is a mess, cleaning it is part of the job, not an optional extra.
They don't
Land in a week
You see a working prototype in 7 days. A system you'd trust with real money takes longer, and anyone quoting you a weekend is guessing.
They don't
Suit everyone
If you're doing the same task twice a month, a person is cheaper. Agents pay off on volume and repetition, not novelty.
No lock-in
You own the agents and the dashboard.
The dashboard runs on your own subdomain and we hand over the source code, so the system is yours whether or not we keep working together. No black box, no being held hostage to keep the lights on.
FAQ
AI agents, answered.
An AI agent is software that does a real job in your business on its own, not just a chatbot that answers questions. We build CMO, CFO and COO agents that run your marketing, finance and operations 24/7, wired into your CRM, ad accounts and finance tools, with every action logged on a live dashboard you own.
Yes. The dashboard runs on your own subdomain and we hand over the source code, so the system is yours to keep whether or not we keep working together.
A single senior hire costs six figures and still can't be a media buyer, SEO, data engineer and developer at once. You get that whole bench plus the AI agents for a fraction of one salary, working from day one.
You see a working prototype on your own web address within 7 days, before you pay. The full build rolls out from there and the system gets sharper the longer it runs.
We don't publish a fixed price because we'd be guessing. The cost is driven by how many tools we wire into, the state of your data and how many agents you need. Clean data and one system is a small build. Five years of duplicate contacts across four platforms is most of the work. We'll tell you on the first call whether it's worth doing at all, and sometimes the honest answer is that an off-the-shelf tool fixes it and you don't need us.
A chatbot answers a question and stops. An AI agent is given a goal, works out the steps itself, does the work across your real tools and reports back. A chatbot tells someone your opening hours. An agent reads an enquiry, qualifies it, books it into the right calendar and chases it when it goes quiet.
Automation follows rules you wrote in advance and breaks when reality steps outside them. An agent adapts. In practice most good systems use both: automation for the predictable plumbing, agents for the decisions. We've replaced plenty of sprawling Zap stacks that quietly broke and nobody noticed for weeks.
No, and we'd be careful with anyone who promises that. Agents take the repetitive work off your team. Judgment, relationships and the hard calls stay human. The realistic outcome is your existing people stop doing admin at 9pm, not that you cut headcount.
Your CRM, ad accounts, calendar, finance stack and most things with an API. We work day to day across GoHighLevel, Meta Ads, Google Ads, Xero, Stripe, Monday, Slack and Google Workspace. If it has an API, it's usually connectable. If it doesn't, we'll say so upfront rather than promise a workaround that breaks.
It will, early on. That's why every action is logged on a dashboard you can see, and why we set agents to escalate rather than guess when they're not confident. The build includes a supervision period where a human reviews the work. Anyone selling you a system that runs unsupervised from day one hasn't run one.
The dashboard runs on your own subdomain and the agents connect directly to your accounts using your credentials. We don't pool your data with other clients or train anything on it. We'll walk you through exactly which tools see what before anything goes live.
It's the most common blocker and the most underestimated one. An agent working from bad data produces confident nonsense. Cleaning it up is part of the job rather than an optional extra, and it's usually the reason a build takes longer than people expect.
Yes. We're based in Belrose, Sydney and work with clients across Australia and internationally. The build runs over calls and shared dashboards, so location rarely matters. We've delivered for clients in Melbourne, Adelaide, the Tweed and offshore.
The test is volume and repetition. If your team does the same task dozens of times a week and it follows a pattern you could explain to a new hire, an agent can probably do it. If it happens twice a month, a person is cheaper and we'll tell you that.